ClearCoach AcademyClearCoach Academy
The National Standard for Youth Coaching Excellence

“Are your coaches ClearCoach Trained?”

Know Who
You're Coaching

America's first coaching training program built around the athlete — not the sport. Sport-agnostic, gender-differentiated, and age-banded for the developmental needs of every child.

0M
Youth Sport Participants
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National Developmental Standards
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Training Tracks
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Sport-Agnostic
Gender-Differentiated
Age-Banded
60M Youth Athletes
Six Tracks
Three Levels
National Standard
Built for Scale
Sport-Agnostic
Gender-Differentiated
Age-Banded
60M Youth Athletes
Six Tracks
Three Levels
National Standard
Built for Scale
Sport-Agnostic
Gender-Differentiated
Age-Banded
60M Youth Athletes
Six Tracks
Three Levels
National Standard
Built for Scale
The Gap in Youth Coaching

Every cert tells coaches what.
None tell them who.

There are an estimated 60 million youth sport participants in the United States. The overwhelming majority are coached by volunteers with no formal training in developmental psychology, regardless of how many sport-specific or safety certifications they hold.

You cannot coach a 10-year-old girl the same way you coach a 10-year-old boy. The developmental psychology, the emotional wiring, the way they process authority, failure, praise, competition, it's completely different. And zero existing certifications address that.

, ClearCoach Academy

US Soccer Grassroots / Sport NGBs

Tells coaches what skills to teach drills, technical curriculum, sport fundamentals.

Says nothing about who you're coaching
🧠

CDC Heads Up / SafeSport

Tells coaches how to protect players, concussion protocols, injury and abuse prevention.

Says nothing about who you're coaching
🏅

NAYS / NYSCA: 3M+ coaches certified

General sportsmanship, safety basics, hydration. Most widely used cert in America.

Says nothing about who you're coaching
🛡️

ClearCoach Academy

Sport-agnostic. Gender-differentiated. Age-banded. Built around the developmental psychology of the athlete in front of you.

Tells coaches exactly who they're coaching
Why ClearCoach Academy

Coaching Done Right.
For Every Kid. For Every Generation.

We didn't build ClearCoach Academy from a boardroom. We built it from the sidelines, as coaches, as parents, and as board members who spent over a decade inside youth sports organizations watching the same problem repeat itself.

Great coaches. Wrong preparation.

The moment the kids in front of them were a different age, a different gender, or a different stage of development than they had ever coached before, even the most passionate coaches were left without a framework.

CCA exists to change that, not just for the coaches in the field today, but for the generation of parents who will one day pick up a whistle and give back to the sport they loved as kids.

What we build now changes how coaching is delivered for generations to come.

Built for Three Audiences

One Standard. Three Communities.

ClearCoach Academy serves the entire youth sports ecosystem, from the individual coach who wants to stand apart, to the league that sets the bar, to the parent who wants to know their child is in qualified hands.

For Coaches

Separate Yourself from Every Other Coach on the Field

Technical skill gets you in the door. ClearCoach training signals something no sport cert can, that you understand the athlete as a developing human being, not just a player of your sport.

  • Digital badge for LinkedIn, email & team pages
  • Unique credential ID + QR code verification
  • Three levels: Trained → Specialist → Master Certified
  • Sport-agnostic, one program covers every sport
  • Annual renewal keeps your training current

For Leagues & Organizations

Become a ClearCoach Trained Organization

Provide your entire coaching staff with access to the CCA training platform through a simple, registration-based licensing model. Position your league as the standard-bearer parents trust and expect.

  • Per-athlete, registration-based licensing, coaches access the CCA training platform at no direct cost
  • Revenue-share model aligned with your organization's growth
  • ClearCoach Trained Organization designation & seal
  • Compliance dashboard, roster tracking, bulk enrollment
  • Documented coaching standards, liability protection

For Parents

Know the Question to Ask Before Your Child Steps on the Field

Background checks tell you a coach is safe. ClearCoach tells you a coach is trained for the specific child in front of them. There's a difference, and you can verify it instantly.

  • Verify any coach's credential by ID or QR instantly
  • See training level, coverage & renewal status
  • Look for the ClearCoach seal on your league's website
  • Ask: "Are your coaches ClearCoach Trained?"
The Training Framework

Three Levels. Six Tracks.
One Standard.

Every track covers five coaching domains, each with five micro-lessons and a competency assessment. Coaches must score 80% or higher to advance. Sport-agnostic by design, applicable across every youth sport.

I

Level I, Foundational

ClearCoach Trained

The entry program. Complete one track, a specific age group and gender, demonstrating mastery across 5 core coaching domains. Standalone training for any sport.

II

Level II, Developmental Specialist

ClearCoach Trained — Specialist

Complete all three tracks within a gender. Demonstrates broad developmental expertise across the full youth age spectrum, ages 6 through 17, for boys or girls.

III

Level III, Master Certified

ClearCoach Certified Master

All six tracks. Complete mastery across every developmental stage and demographic. The pinnacle certification for serious youth coaching professionals.

The Six Tracks

Hover any node to explore the developmental theme.

Each of the six tracks is anchored in the developmental psychology unique to that age and gender, not the sport. The framework rotates around the athlete, not the playbook.

Boys tracksGirls tracks

Boys · Ages 6–11

Foundation, Belonging & Love of Sport

Proprietary Credentialing Infrastructure

Built from the
Ground Up. For Scale.

ClearCoach Academy is not a course platform. We are a national credentialing organization, and we're building the infrastructure to match that mission. A purpose-built LMS engineered specifically for credential issuance, verification, organizational compliance, and national scale.

No off-the-shelf tool was designed for what we're building. So we're building it ourselves.

The credential is the product. The platform is the infrastructure that delivers, enforces, and verifies it at national scale.

Platform Build Milestones

  • Training framework finalizedComplete
  • Content development underwayIn Progress
  • AI avatar lesson format designed & scriptedIn Progress
  • Proprietary LMS development beginsIn Progress
  • Pilot cohort launches with coaches & organizations2026
  • Credential verification portal goes live2026
  • Organizational licensing program opens2026
For Coaching Organizations

Book a Call. Talk Strategy.

Run a league, club, district, or AAU program? Schedule a 30-minute discovery call with our team to walk through how ClearCoach Training fits your roster, your registration flow, and your organizational goals.

What we'll cover
  • Compliance & liability

    How the ClearCoach Seal documents your coaching standards on the record.

  • Partnership Economics

    How the ClearCoach revenue-share model creates a sustainable, growth-aligned licensing structure for your organization.

  • Roster onboarding

    Bulk enrollment, dashboard walkthrough, and a roadmap tailored to your league size.

30-minute callNo obligationFounder-ledTailored proposal after

Prefer email? Reach us directly at info@clearcoachacademy.com , we respond within 24 hours.

Request a Conversation

Early Access

Be First. Set the Standard.

ClearCoach Academy is in active development. Join the waitlist to be among the first coaches, leagues, organizations, and parents to access the platform when we launch.

No spam. No commitment. First access when we launch.

Credential Verification

Verify a Coach's Credential

Every ClearCoach Trained coach receives a unique credential ID. Parents, leagues, and administrators can verify any credential instantly, no account required.

ClearCoach Trained designations are issued upon completion of CCA's program requirements.

QR scanning available on every trained coach's digital badge at launch.

The Founders

Built by People In the Arena

Ben Speer

Ben Speer

Co-Founder | Chief Executive Officer

More than a decade as a youth sports parent and coach, with children who have competed at every level, from local recreation leagues to elite programs coast to coast. A lifelong entrepreneur who has served on youth organization boards, helped schools and organizations build and launch new athletic programs, and most recently guided a Greater Houston school through the launch of a varsity program. CCA was born from years of firsthand observation, watching skilled, passionate coaches at every level struggle the moment the athletes in front of them were younger, older, or different than any they had coached before. That gap demanded a solution.

ben@clearcoachacademy.com
Steve Clark

Steve Clark

Co-Founder | National Partnerships Director

Twenty-five years of organizational and corporate sales experience, built on a foundation that was never just professional, it was personal. A youth sports parent and coach whose sons' athletic journeys took him deep into the fabric of youth sports organizations, from rec league sidelines to elite program touchlines. That proximity gave Steve a clear view of where the industry succeeds and where it consistently falls short. He brings to CCA a coast-to-coast network of relationships across every level of youth sports and a career built on building partnerships that last.

sclark@clearcoachacademy.com
Founding Advisory Board

Guided by Voices Across Disciplines

ClearCoach's Founding Advisory Board brings together selected voices from performance science, organizational strategy, and operational leadership. Their experience shapes the decisions we make as a company, keeping our standard rigorous, our research honest, and our growth disciplined.

Jennifer M. Speer
Performance & Development
Chair

Jennifer M. SpeerMA · MCHES

SVP & Market Director

Market Development & Organizational Strategy

Jennifer has spent more than two decades building programs that change how people perform inside organizations. Her graduate research centered on adolescent female athletes, and her career spans NASA, professional sports teams, and executive-level work across the country. Her track record of building programs that produce real, measurable outcomes is exactly what ClearCoach Academy's Advisory Board is built on.

Emily K. Dusablon
People & Culture

Emily K. DusablonPHR · SHRM-CP · HRPM

Strategic HR Leader

Human Capital & Organizational Strategy

Emily is a human capital strategist with 25+ years of experience advising executive teams and building people-centered organizations across industries. She brings a deep conviction that coaching young people is one of the highest-leverage investments any community can make — and that the coaches who do it deserve the same quality of training and development as any leader.

Greg Day
Leadership & Operations

Greg DayB.S. EE

Senior Engineering Manager

Global Energy Sector Leadership

Greg brings over 20 years of engineering leadership to the Advisory Board — a career defined by building high-performing teams and driving results under pressure across global environments. His experience mentoring diverse teams and managing complex execution gives CCA a powerful perspective on building scalable coaching certification systems that perform in the real world.